Students
David Rossman

David Rossman

davidrossmandesign.com

Seattle Science Fiction Film Festival

I was tasked with creating the brand and marketing material for the Seattle Science Fiction Film Festival. I developed the concept using a classic science fiction story line that I adapted to be uniquely of Seattle.

Seattle Science Fiction Film Festival by David Rossman
Seattle Science Fiction Film Festival by David Rossman

Drawing inspiration from HG Well’s seminal “The War of The Worlds” I reimagined the space needle as a dormant alien robot that is activated by a lightning strike, and proceeds to wreak havoc on Seattle. From this concept I came up with the logos and the basis for the teaser trailer and print ads.

For merchandising I placed the logos on hats, mugs, and t-shirts in the branded colors. I also made a limited-edition t-shirt with the poster illustration printed on it for special contests and raffles.

Seattle Science Fiction Film Festival by David Rossman
Seattle Science Fiction Film Festival by David Rossman
Seattle Science Fiction Film Festival by David Rossman

For the print campaign, I took some of the more destructive sounding metaphors that you often hear in movie marketing and review writing and made them literal.

Seattle Science Fiction Film Festival by David Rossman
Seattle Science Fiction Film Festival by David Rossman
Seattle Science Fiction Film Festival by David Rossman