Perched is a quarterly magazine featuring off-the-grid architecture, outdoor culture and hearty cuisine. The aim is to intersperse the daily grind with a whiff of exploration and curiosity and inspire those who seek an active and fulfilling lifestyle.
Large, panoramic images are used to portray endless space and is meant to inspire those looking for their next adventure. Perched is clean, minimal, raw, earthy, refreshing and reviving.
Stories are in-depth and meaningful with intimate, close-up photos showcasing people’s passion and craft for the outdoors.
The audience is made up of avid outdoor enthusiasts, united by a common interest in elevated living and connecting with people who have forged close relationships with the great outdoors. They are mobile, active, and experienced travelers looking for inspiration for their next adventure.
I adapted the print magazine for web and used a CMS system that allows content to be quickly updated and published in a digital format. Readers can view articles and recipes, share content to social media, shop the online store for curated products or subscribe.