Roost is an original concept of a one-stop shop for a happy backyard hen ownership.
More and more people are concerned with how food reaches their table. Some urban dwellers consider backyard chickens as a solution, but the challenges associated with hen ownership, such as setup, cleaning, feeding, and overall care for the hens stand in the way.
We set out to create a branded company that would address the main challenges associated with hen ownership, making it a burden-free experience. We wanted our brand to visually convey the ease and excitement of backyard hen ownership, made possible by Roost.
AUDIENCE: Roost focuses on urban couples and families with kids who are looking for the farm experience in their own backyard, minus the mess.
Simple illustrations, a playful color palette, and a friendly geometric Avenir typeface help establish an approachable and welcoming brand tone and share the company’s excitement about the backyard hens with their customers.
Illustrations, patterns, brochures, business cards, posters, postcards, carriage packaging, feed packaging, aprons, t-shirts, mugs, van wrap design, buttons, marketing video, website design and development, and a pop-up shop.
We hand-coded Roost website with its users and their needs in mind, grounding our decisions on surveys and user testing. Roost website is more than a selling mechanism. It’s an informational hub for all the chicken lovers, as well as a place to get inspired to become a proud hen owner.