Our goal was to bring Seattle’s public transit up to par with other mass transit systems around the world. The intent behind Link’s collateral was not just about creating pieces, but rather an experience people want to hold on to.
The map captures Link in its current state, while still holding the capabilities of representing future lines. The palette that drove this rebrand was based on utilizing Seattle’s climate as canvas to our vibrant city.
The payment card is made of a translucent material, enforcing our concept of Seattle being a canvas. Riders are able to interact with and look through the card.