Zoo Tunes Concert Series
ZOO Tunes is an annual summer concert series hosted by Seattle’s Woodland Park Zoo. The audience enjoys live musical performances while spreading out with blankets and lawn chairs. To promote and capture this characteristic, I developed a campaign for printed ads, merchandise and digital media.
For the promotional poster I focused on showcasing the animals by creating flat design illustrations. I added a combination of musical instruments within the animals to express the tone of the event.
The campaign needed to be clear and colorful while showcasing the joy and essence of an idyllic summer night that would promote a fun and family-friendly event.
For the tickets, I chose the same color palette and illustrations that stays true to the brand campaign. The orange and white background colors are associated with the general admission and VIP tickets.
