LVL4 Rebrand
Level Four CrossFit is the first CrossFit affiliate ever and has worked with thousands of individuals in the past fourteen years. They wanted to break apart from the CrossFit industry, so we worked together to create a new look that would reflect their style of training in a modern way.
Level Four needed a brand that represented their collective history and pedigree. Combining the background of owner, Dave Werner; a former-navy seal, with the close-knit community, I designed a new logo set and typeface that would fit the characteristics of strength and agility.
I wanted to create a strong presence for the business cards. The two versions both hold an equal amount of navy and white to reflect the characteristics and the representation of each trainer’s knowledge of crossfit and their own specialization.
In order to give Level Four marketing assets, I developed a small flyer that includes basic information about classes and personal training and redesigned their existing newsletter to bring in more content that will drive the viewers to their website.
Thanks so much for checking out this project. If you’d like to see the full version click on the link below. You can also go to Level Four if you’re interested in learning more about the gym.
