Seattle Erotic Film Festival
The objective was to create a cohesive and stimulating advertising campaign for the fictitious Seattle Erotic Film Festival. The campaign must reflect the tone of it’s audience—folks wanting to have fun and celebrate their sexuality. The solution fun, tongue-in-cheek copy and graphics.
The Seattle Erotic Film Festival needed punchy characters to give the fun and fresh vibe. Playful bear characters lead the campaign. Funny allusions to all a sexuality festival entails.
The copy had to be witty and clever, and above all fun. A sexy call to action, to get the viewer excited about the festival.
Viral marketing is key. The sexy copy pairs perfectly with bright cherry red condom packaging. These will be distributed in bars and clubs loudly advertising the festival with a tongue-in-cheek flair.
Merchandise is like the festival itself, fun and enticing to the audience. These tote bags would be a fun reminder of the festival.
Like Lou Reed said, hey babe, take a walk on the wild side.
