iota magazine
Iota is an independent magazine that celebrates the art and science of the unseen. Through compelling photography and curated storytelling, iota aims to inspire the creative exploration of the small worlds within our own. Iota caters to the curious and is bold, quirky, and layered.
Iota features storytellers in the form of poets, scientists, chefs, photographers, and ordinary folks. Their stories bring attention to the tiniest of things — things often overlooked or unnoticed — that have a larger impact and story of their own.
Iota readers are a curious bunch. They’re of the millennial generation and include (self-proclaimed) nerds of all sorts. They are young, trendy, inquisitive and enjoy listening to podcasts such as RadioLab, Invisibilia, Stuff You Should Know, and The Nerdist.
In line with our storytellers’ and readers’ interests, the iota logomark reflects an appreciation of those little details. In designing the mark, I adapted the tittle in the title to bring the viewer closer to consider its form.
The inaugural issue of iota explores three themes; seeds, the human body, and food & drink. Each section was designed to have a distinguishable color that is represented in both the Table of Contents and the pagination elements throughout the magazine.
To create visual interest for the reader, I used an adapted, double-column manuscript grid for the magazine layout. This allowed for wide margin space for the reader’s eyes to rest and narrow text blocks to help focus the eye.
