Students
Michel DeBauge

Michel DeBauge

micheldebauge.com

Link Light Rail

In collaboration with Hannah Riley

The Link is Seattle’s public light rail service which runs from Sea-Tac airport through Downtown Seattle and recently has grown to include stops to the Capitol Hill neighborhood and the University of Washington.

Link Light Rail by Michel DeBauge
Link Light Rail by Michel DeBauge

Starting with a creative brief, the Brand Positioning, Brand Character, and Company Promise was determined in order to guide the branding process.

Link Light Rail by Michel DeBauge

We developed an identity that embodied the character traits: dependable, approachable, and forward-thinking.

Link Light Rail by Michel DeBauge
Link Light Rail by Michel DeBauge

We built a wayfinding system that utilizes color and iconography as navigation devices.

Link Light Rail by Michel DeBauge

Our deliverables included an identity manual (with logo, colors, voice & tone), trains wrap, print assets (business cards, tickets, brochures, ads, etc.), web assets (website, mobile app), as well as wayfinding system, icons, and signage.

Link Light Rail by Michel DeBauge
Link Light Rail by Michel DeBauge
Link Light Rail by Michel DeBauge