Cascade Flyers
In collaboration with Kylie Della
Cascade Flyers is a private non-profit aviation club flying out of Paine Field in Everett, Washington. The club owns and operates two Cessna aircraft. We crafted a redesign of their website and branding that would reflect both their passion for flight and their love for the Pacific Northwest.
The club is a diverse group of aerial enthusiasts. To represent them in the best way possible we went to great lengths to meet with our clients on a regular basis. We had visits to the hangars, interviews with members, online surveys, flights, and presentations at their annual meeting.
I designed the logo to both represent the club’s Cessna planes as well as suggest the many linear repetitions you experience when flying. I made the design open and simple to show the feelings of oneness and freedom that club members love about flying.
It was important that the logo express what flight in the Pacific Northwest can be. For that we gave the club the option of using their logo in grey blues (to represent the weather and water), greens (to represent the lush forests), and warm reds (to represent the legacy of Cessna planes they fly).
The new logo will be used for branding in many applications.
We worked with three fantastic photographers on this project – Corinne Thrash, Sam Kosola, and Daniel Shapiro. We art directed and coordinated several flights for them over the course of two months to gather hundreds of image options for the website.
To enhance the experience of website visitors we needed to show what it can feel like to fly with the club. For this I coordinated an aerial photo and film shoot of 3 planes in tight formation. I art directed 6 pilots and 3 photographers at once using storyboards and radio communication.
See the full website by clicking here.
