Seattle Animation Film Festival
Able to support complex and diverse themes that appeal to diverse demographics, animation is an art form not limited to a youth audience. My primary objective is to interest Seattle residents in supporting the Seattle Animation Film Festival by attending and buying merchandise.
I created a brand to spark imagination in children & reignite a sense of wonder in adults.
My target audience is the Seattle resident seeking activities for free time, dates, friend outings, and/or family time. They are individuals that seek challenging, dynamic, and fun content for their extracurriculars.
The SAFF brand personality is, fun, happy, playful, complex, diverse, and inclusive. I chose headline type that encapsulates these traits while maintaining high legibility and recognition. Colors are vibrant and provide a high contrast color palette for billboards and advertisements.
I want SAFF participants to engage with the fun, playful brand by buying merchandise that is iconic and memorable.
Come get high on animation!
