Ezell’s Famous Chicken
Ezell’s Famous Chicken opened in 1984 and have since grown into an iconic Seattle establishment. They are known as much for their friendly, welcoming service as for their authentic, New Orleans fried chicken. Their rebrand required a visual language that spoke to those qualities.
Expressive typography and bright, textured color-fields were paired with kraft paper to give packaging an organic, hand-touched feel.
The copy, written in a conversational, friendly tone, speaks to the warm, approachable nature of the brand.
Employee uniforms are casual and fun. Large scale typography adorns the back with the new Ezell’s slogan: Feed the soul.
Prominent sidewalk-facing windows at the Ezell’s flagship location provided a great opportunity to create a sense of place.
The Ezell’s website features updates, stories, and promotions as well as a restaurant finder for those seeking the nearest location.
Because Ezell’s primary audience is families, advertisements needed to be placed in family friendly locations — Parent map magazine, Trekaroo.com, etc. They also needed to be playful, positioning Ezell’s as a fun and exciting choice for children and their parents.
